![]() WXII presently broadcasts 38½ hours of locally produced newscasts each week (with 6½ hours each weekday and three hours each on Saturdays and Sundays). The substitution of WBRE in place of WXII lasted until July 19, 2012, when Hearst and Time Warner reached a new carriage agreement. On July 9, 2012, Hearst Television became involved in a carriage dispute with Time Warner Cable, resulting in WXII being pulled from the provider's Piedmont Triad systems and being temporarily replaced with Nexstar Broadcasting Group-owned WBRE-TV from Wilkes-Barre, Pennsylvania Time Warner opted for such a distant signal like WBRE, as it did not have the rights to carry any NBC affiliate closer in proximity. That same year, Hearst bought WETR (830 AM) and changed its callsign to WXII, and switched it to a news radio format that included audio from some WXII newscasts. Pulitzer sold its entire broadcasting division, including WXII, to Hearst-Argyle Television, now Hearst Television, in 1998. Multimedia swapped WXII and WFBC-TV (now WYFF) in Greenville, South Carolina, to Pulitzer in 1983 in exchange for KSDK in St. Two other stations in the market later switched to Roman numeral call letters ( WXLV-TV, channel 45 and WLXI-TV, channel 61 WGSR-LD's previous incarnation also used Roman numerals as WXIV). At the time of the call letter change, the station ran a promotional ad parodying the death of Julius Caesar to amplify the Roman numeral theme. (the letters "XII" from "WXII" are the Roman numerals for the station's channel number, "12"). The new owners changed the station's call letters to WXII-TV on October 2 Gray was thus forced to sell WSJS-TV in 1972 to Multimedia, Inc., earning a handsome return on his purchase of the Journal and Sentinel in 1937. However, soon afterward, the FCC ruled that media companies could not own both a television station and a cable system in the same market. Gray also received the franchise for the city's cable system, Summit Cable. Gordon Gray, the longtime publisher of both papers, thus formed Triangle Broadcasting to hold onto WSJS-AM-FM-TV. By this time, the Federal Communications Commission (FCC) was giving serious thought to barring common ownership of newspapers and broadcast outlets. Piedmont Publishing was sold to Media General in 1968. In 1968, Glenn Scott joined the station at a time when weather reporters "climbed" the Shell Weather Tower, used by TV stations around the United States in the 1950s and 1960s. The matter ended up in court when Pickford and Rogers felt that Piedmont had undervalued the amount of their shares, but was eventually resolved in Piedmont's favor. In 1959, Piedmont exercised an option agreement to buy out Pickford and Rogers, and gained complete control of the station. WSJS-TV opened its new transmitter site atop Sauratown Mountain in 1955. Channel 12 originally broadcast its signal from an antenna near Kernersville. The first broadcast was of the first game of the 1953 World Series between the New York Yankees and the Brooklyn Dodgers. ![]() The station's operations were originally housed from the basement of the WSJS studios on Spruce Street in Winston-Salem. ABC programming was shared (through a secondary affiliation) with WFMY until WGHP (channel 8) signed on in October 1963. The station has always been affiliated with NBC. The pay has certainly improved, but it was a more enjoyable career than it has become now. We were all scrambling around trying to make a living. There were three of us, and we all did multiple jobs-the weather, commercials, a teenage dance party. Johnny Beckman, an early employee, recalled working at WSJS-TV in those early years: It took its calls from Piedmont Publishing's WSJS radio ( 600 AM and 104.1 FM, now WTQR), which in turn took them from the newspapers' initials. The station at first was owned by a partnership of Piedmont Publishing, publishers of the Winston-Salem Journal and Twin City Sentinel, and Hollywood star Mary Pickford and her husband Charles "Buddy" Rogers. It is the third-oldest surviving television station in North Carolina, behind Charlotte's WBTV and channel 12's rival in the Greensboro market, WFMY-TV. The station first signed on the air on Septemas WSJS-TV. WXII-TV and WCWG share studios on Coliseum Drive in Winston-Salem through a channel sharing agreement, the stations transmit using WXII-TV's spectrum from an antenna on Sauratown Mountain in Stokes County. ![]() It is owned by Hearst Television alongside Lexington-licensed CW affiliate WCWG (channel 20). WXII-TV (channel 12) is a television station licensed to Winston-Salem, North Carolina, United States, serving the Piedmont Triad region as an affiliate of NBC. ![]()
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